Surveysensum Generates $135k ARR with growth.cx | Case Study

SEO, Content Marketing, Conversion Rate Optimization Case Study

How did growth.cx help Surveysensum Generate $135k ARR?

$135k

ARR

0 to 30-50

Demos per month

93.03%

Increase in Organic Traffic

About Surveysensum

SurveySensum is an AI-enabled customer feedback platform. It allows businesses to:

  • Create efficient and interactive surveys.
  • Distribute them across multiple channels.
  • Gather valuable customer feedback and convert it into actionable business insights.

Website :

surveysensum.com

Offices :

New York, Singapore, Gurgaon &
Jakarta

Business Type :

B2B SaaS

Ideal Customer Profile :

Large enterprises

Background

  • SurveySensum initially executed SEO and content marketing efforts in-house but was unsuccessful.
  • They hired consultants, and while there was an increase in traffic, it didn't really help them with conversions.

Our Observations & Analysis

  • URLs were not structured correctly (lengthy and multiple folders)
  • There was no proper pillar/category for the content.
  • The publishing schedule was inconsistent; there were months with no publications, yet on some days, 2 or 3 blogs were published.
  • On average, they published only 4 new blogs per month.

Challenges we faced

  • They changed the website (design & content) without taking proper SEO precautions, which resulted in traffic loss.
  • Managing the SEO was a little tricky since they wanted to have multiple landing pages for two important regions- North America & Asia-Pacific (APAC).
  • Their focus was solely on Bottom-of-the-Funnel (BoFu) topics, which typically have keywords with low search volume, generating less traffic.
  • Off-page optimization was challenging since they wanted backlinks without additional cost.

Our strategy & execution

The Roadmap

Website Audit

Fix all the Technical SEO issues

keyword research + competitor analysis + ICP search query analysis

Content Calendar

work on new content pieces

publish new content + optimize existing contents

Off-page SEO once On-page & Technical SEO are sorted

All the pages get indexed by Google

improvement in qualified organic traffic

Conversion rate optimization

SEO

  • Identified all the technical issues and addressed them by sections.
  • Carried out keyword research and competitor analysis ( to determine what's working for them and which keywords and pages are helping them generate traffic)
  • Determined ICP search queries to better understand what prospects are searching for.
  • For link-building outreach campaigns (from Q2 once the technical and on-page SEO are sorted)
  • Identified communities in Slack and Linkedin for link exchange.
  • Competitor analysis: identified from which websites they got the backlinks.
  • Listed all the niche-focused websites.
  • Connected with niche experts on LinkedIn.
  • Developed customized outreach emails.
  • Repurpose blog content in forums to get easy backlinks.

Content marketing

  • Created a content calendar for the next quarter based on the keywords shortlisted with MoFu (Middle-of-the-Funnel) and BoFu (Bottom-of-the-Funnel) topics.
  • Created a list of low-hanging blogs/pages (which could quickly improve ranking with content updates) for optimization.
  • Strategically optimised blogs to improve both organic traffic and conversions.
  • Leveraged topic clusters to establish niche authority.

Conversion rate optimization

  • Utilized tools like Zoho PageSense to understand the heatmaps, clicks, etc.
  • Strategically placed image and CTA buttons within blogs and other web pages to improve the conversion rate.
  • We also suggested them to change the design of their blog, which helped them improve their conversion rate exponentially.
  • Leveraged topic clusters to establish niche authority.

What worked?

  • Listicle blogs were superstars. They not only attracted visitors but also drove conversions.
  • Strategically optimizing old blogs also proved effective. They significantly improved organic traffic and visibility.
  • Blogs that highlighted the company's USP and the usability of the tool were instrumental in driving conversions.
  • Structured, shorter URLs helped improve the traffic.

What didn't work?

  • We wrote top-of-the-funnel (TOFU) blogs on topics like the Likert scale. While they did bring traffic to the website, there were no conversions, so we shifted our focus to (middle-of-the-funnel) MOFU and (bottom-of-the-funnel) BOFU content.  

End Result

  • 30 -50 demo requests per month i.e., 5-6/week on average
  • Generated $135k ARR
  • 13.5% increase in users and a 13.7% rise in new users
  • 295% increase in impressions
  • 420% increase in clicks
  • 93.03% increase in Organic Traffic

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Other Works

Key Services : Branding, Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing.

Key Services : Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing

Key Services : Branding,Website UI, Content Marketing, Messaging, Positioning, Wordpress Development.