Author: Athira K

Comparison Between WordPress vs Webflow in 2025

Every business owner somehow struggles to choose between web flow and WordPress to build their website. WordPress is a traditional open source platform that comes with plugins and themes. Webflow on the other hand is a SaaS platform where you can build a website that integrates development and design in one platform. WordPress and webflow …

Cold Email Lead Generation for B2B Success

B2B lead generation can be tough. With so many digital channels competing for attention like SEO, PPC, social media; one often overlooked but highly effective strategy is cold email lead generation. You might be thinking, Isn’t cold emailing dead? Not even close. Cold email is still one of the most reliable ways to reach decision-makers …

Why SEO Matters for SaaS Businesses?

Search engines are the starting point for most SaaS buyers. In fact, 90% of Saas buyers begin their search online. And with 75% of SaaS companies relying on organic search for customer acquisition, so it’s clear that SEO for SaaS is a must for their business growth. SaaS SEO strategy is more than just ranking …

B2B Event Marketing Strategies: What You Need to Know 

Did you know that 83% of marketers consider events essential for business growth? Imagine a room filled with potential clients, all eager to connect and learn about solutions to their problems. That’s the power of B2B event marketing. It facilitates direct interaction with your target audience within your industry, fostering valuable connections and driving business …

6 Ideal Website Development Platforms for Your Business

We believe that selecting the appropriate web development platform is important for ensuring the business’s success. The platform serves as a main framework for your online persona and has a profound influence on your business productivity. In fact, there are many such web development platforms available today, and all provide different features for different website …

Top Content Marketing Trends for SaaS in 2024

SaaS content marketing is way changed when it comes to 2024; just look at these stats,  These stats say that if your SaaS business is not yet utilizing content marketing, it is high time the strategy is adopted. Whether you’re new to content marketing or an expert who aims to improve your techniques, this blog …

Saas SEO Best Practices: Do’s And Don’ts

So, you’ve invested considerable time and effort into developing your B2B SaaS product.  Now, the question is, does it reach your intended audience?  That can be achieved by proper Search Engine Optimization (SEO) strategies. A proper SEO strategy can help in ranking your business products and services visibility. It helps you get in the first …

Best Fractional CMOs for SaaS Startups in the USA & Canada

Fractional CMO – “A fractional CMO professional is a senior marketing leader who combines strategy with execution. When their role is complete, fractional executives leave behind more qualified people to produce better outcomes using better processes.” Marketing challenges are a common hurdle for SaaS startups.  Imagine having a marketing guru who crafts strategies tailored specifically …

Finding the Perfect Kalungi Alternative: Leading B2B SaaS Marketing Agencies

Website: https://www.kalungi.com/ Founded: 2018 Best suited for: B2B SaaS technology companies Location: Seattle, Washington, United States Company Size: 51 – 100 Kalungi Pricing Starts From: Custom Service Specialities: Fractional CMO, SaaS marketing, marketing audit Kalungi offers a full-service digital marketing agency that serves as your in-house marketing team. Kalungi is 100% focused on delivering growth …

Refine Labs Alternatives: B2B SaaS Demand Generation Agencies

Website: www.refinelabs.com Founded: 2018 Best suited for: medium and large-sized B2B and SaaS businesses Location: Boston, USA Company Size: 51-200 employees Refine Labs Pricing: From $27k per month Specialties: Digital Marketing, Social Media, Web Design, Web Development, Video Production, Content Strategy, CRM, Marketing, Marketing Automation, Facebook Advertising, Google Adwords, Analytics, Marketing Attribution, Email Marketing, Revenue …