Growth-led Performance Marketing Case Study

How growth.cx Increased Qualified Traffic by 90% Through Google Ads for Avishkar

200+

Leads Generated

52–65%

CPL Dropped

About Aavishkar

The company is a global leader in oral strip manufacturing, specializing in innovative, fast-dissolving oral delivery solutions for the nutraceutical, wellness, and pharmaceutical industries. With a state-of-the-art manufacturing facility spread across 220,000 sq. ft. and an annual production capacity exceeding 2 billion strips, the company stands out for its large-scale manufacturing capabilities, in-house R&D expertise, and commitment to quality-driven production.

Pain Points Faced by Aavishkar

Before partnering with us, the company faced several key performance challenges:

Low-Paid Ad Visibility on Google
The brand had a very limited presence in Google Search Ads for key industry-specific keywords related to oral strip manufacturing, private-label solutions, and nutraceutical oral-delivery products.
No Top Ad Positions for Commercial Keywords
None of the primary business keywords consistently appear within the top 3 ad positions on Google Search. This reduced inbound opportunities from international brands and businesses actively searching for manufacturing partners.
Event-Based Visibility Requirement
The company had an upcoming industry event where strong Google Ads visibility was critical. Their goal was to position key commercial keywords within the top ad positions before the event to improve brand visibility, credibility, and inbound business inquiries.
Highly Competitive Global Advertising Landscape
The oral strip manufacturing industry is highly competitive, with global manufacturers aggressively bidding on commercial search terms. Competing against established international players required a highly optimized paid advertising strategy.
Limited International Lead Visibility
Although the company had strong operational capabilities, manufacturing scale, and R&D expertise, its Google Ads campaigns were not effectively reaching high-intent international buyers searching for oral strip manufacturing and private label production partners.

Website :

https://aavishkar.com/

Business Type :

B2B

Offices :

Hyderabad, India

Industry:

Pharma Manufacturing

Ideal Customer Profile :

Regions: Global

Buyer Persona: Healthcare brand owners, nutraceutical business owners, pharmaceutical companies, private label wellness brands, procurement managers, product development teams, distributors, and business decision-makers looking for oral strip manufacturing solutions.

Domains: Healthcare, Science, Manufacturing, Wellness, Nutraceuticals, Pharmaceuticals

Our Observations & Challenges

The client approached us with strong manufacturing capabilities and global-scale production infrastructure, but their Google Ads campaigns were not generating the required visibility, qualified traffic, or business inquiries internationally. Despite operating in a highly specialized manufacturing segment, the account structure and campaign strategy were not aligned with high-intent commercial searches.

Before partnering with us, the brand faced several major performance challenges:

01
Incorrect Bidding Strategy

The existing bidding strategy was not optimized for visibility or high-intent traffic generation. This limited the brand’s ability to appear prominently in global search results for commercial manufacturing keywords.
02
Poor Keyword Mapping Structure

The campaigns lacked proper keyword mapping based on individual products and manufacturing solutions. Keywords were broadly grouped without aligning them to dedicated landing pages or user search intent.
03
Lack of Exact Match Commercial Keywords

The account was not effectively targeting exact-match, high-intent product keywords related to oral strip manufacturing and private label production. This resulted in low-quality traffic and poor search relevance.
04
Low-Quality Traffic

Because of improper keyword targeting and broad audience reach, the campaigns were attracting irrelevant traffic instead of decision-makers and businesses actively looking for manufacturing partners.
05
Inefficient Budget Allocation

The ad spend was not distributed strategically across high-performing campaigns, products, and international markets. Budget allocation lacked optimization based on keyword intent and conversion potential.
06
Weak Global Search Visibility

The campaigns were not consistently appearing in top Google Ad positions globally, reducing brand visibility during a critical period leading up to an important industry event.
07
Lack of Search Intent Optimization

The campaigns were not structured around commercial buyer intent. Messaging, keyword targeting, and landing page alignment were missing the intent-driven approach required in a competitive B2B manufacturing market.
08
Competitive International Market

The oral strip manufacturing space is highly competitive, with global players aggressively bidding on commercial keywords. The existing setup was not strong enough to compete effectively in international search auctions.

Through a complete restructuring of bidding strategy, keyword architecture, budget allocation, campaign segmentation, and search intent optimization, we rebuilt the campaigns to improve visibility, drive qualified global traffic, and position the brand prominently on Google Search.

Our Strategies

Complete Google Ads Account Restructuring

We rebuilt the entire Google Ads account structure to align campaigns with high-intent product categories, international targeting, and commercial buyer search behavior. This helped improve campaign organization, relevance, and ad visibility.

Advanced Keyword Mapping Strategy

We implemented a detailed keyword mapping structure by grouping keywords based on:

Product categories
Manufacturing intent
Private label solutions
Commercial buyer searches

This ensured every ad group was aligned with the right landing page and search intent.

Exact Match High-Intent Keyword Targeting

We shifted the campaigns toward exact-match and high-commercial-intent keywords related to oral strip manufacturing, nutraceutical production, and private label manufacturing solutions. This helped attract more qualified B2B traffic globally.

Optimized Global Bidding Strategy

We replaced the inefficient bidding setup with an advanced bidding strategy focused on:

Top search visibility
Competitive positioning
Qualified traffic acquisition
High-intent international searches

This improved ad placements across important global markets.

International Market Segmentation

Campaigns were segmented based on high-potential international markets to improve targeting efficiency and budget utilization. This allowed the brand to focus on regions with stronger business demand and manufacturing opportunities.

Budget Allocation Optimization

We restructured the ad budget allocation based on:

High-performing keywords
Best-converting campaigns
Market demand
Product-level performance

This improved overall campaign efficiency and reduced wasted spend.

Landing Page Alignment & Intent Optimization

We aligned ad messaging, keyword intent, and landing page content to improve relevance and increase qualified engagement from decision-makers searching for manufacturing solutions.

Search Visibility Improvement Strategy

A dedicated visibility-focused strategy was implemented to improve the brand’s positioning within the top Google Ad results before the industry event. The focus was on maximizing impression share and increasing brand exposure for critical commercial keywords.

Continuous Monitoring & Optimization

We continuously optimized:

Search terms
Bid adjustments
Keyword performance
Audience quality
Geographic performance
Ad copy variations

This helped improve qualified traffic quality and overall campaign performance consistently.

What worked?

01
Exact Match Commercial Keywords Targeting exact-match, high-intent product keywords significantly improved ad relevance and helped attract businesses actively searching for oral strip manufacturing solutions.
02
Product-Based Campaign Structure Segmenting campaigns based on individual products and manufacturing solutions improved keyword relevance, Quality Score, and landing page alignment.
03
Optimized Global Bidding Strategy
The revised bidding strategy improved:
- Top ad positioning
- Search visibility
- Impression share
- Qualified international traffic
This helped the brand compete more effectively in global search auctions.
04
International Market Segmentation Focusing on high-demand international markets improved traffic quality and reduced budget wastage from low-performing regions.
05
Budget Allocation Based on Performance Distributing budgets toward high-performing campaigns and commercial keyword groups improved overall efficiency and visibility.
06
Landing Page & Ad Copy Alignment Aligning search intent, ad messaging, and landing page content improved engagement rates and increased the quality of inbound inquiries.
07
Continuous Search Term Optimization Regular monitoring and optimization of search terms helped eliminate irrelevant traffic and improve campaign targeting accuracy over time.
08
Visibility-Focused Strategy Before the Event The aggressive visibility strategy implemented before the industry event helped the brand achieve a stronger Google presence and improved exposure for key commercial searches.

What didn't work?

Broad Keyword Targeting in Initial Campaigns

The earlier setup relied heavily on broad targeting, which generated:
- Irrelevant clicks
- Low-quality traffic
- Poor search intent matching
- Reduced campaign efficiency
Incorrect Bidding Strategy

The previous bidding model was not optimized for visibility or commercial traffic acquisition, resulting in weak positioning across important search terms.
Improper Keyword Mapping

Keywords were not properly aligned with specific product pages or manufacturing solutions, which affected ad relevance and landing page experience.
Weak International Targeting Structure

The campaigns initially lacked proper segmentation by market and buyer intent, leading to inconsistent traffic quality across regions.
Poor Budget Distribution

Budgets were not allocated based on keyword performance or commercial value, causing spend inefficiencies across campaigns.
Generic Ad Messaging

Earlier ad creatives and copy lacked strong commercial positioning and did not clearly communicate the company’s manufacturing scale, R&D capabilities, or private label expertise.
Low Search Visibility Before Optimization

Before restructuring the campaigns, the brand struggled to appear consistently within top Google Ad positions for important industry keywords globally.

End Result

01

Increased Qualified Traffic by 90%

Through advanced Google Ads restructuring, keyword optimization, and improved targeting strategies, the brand achieved a 90% increase in highly qualified traffic from international markets.
02

Improved Google Ads Visibility Globally

The campaigns started appearing more consistently in the top Google Ad positions for high-intent commercial keywords related to oral strip manufacturing and private label production solutions.
03
Higher Search Impression Share & Brand Exposure

The optimized bidding and visibility-focused strategy significantly improved:
- Search impression share
- Top-of-page visibility
- Brand exposure across global markets
This helped strengthen the company’s online presence before the industry event.
04

Better Quality Leads & Business Inquiries

By focusing on exact-match commercial keywords and intent-driven targeting, the campaigns generated more relevant B2B traffic and higher-quality business inquiries.
05
Improved Campaign Efficiency

The restructuring of:
- Keyword mapping
- Budget allocation
- International segmentation
- Landing page relevance
helped improve overall campaign performance and reduce wasted ad spend.
06

Stronger Positioning in a Competitive Global Market

The brand established a stronger Google Ads presence against international competitors, improving visibility among global nutraceutical, healthcare, and private label businesses actively searching for manufacturing partners.
07
Scalable Paid Advertising Foundation

The company now has:
- A properly structured Google Ads account
- High-intent keyword targeting
- Optimized bidding strategies
- Better international campaign segmentation
- Improved search visibility
- A scalable framework for future global lead generation campaigns